About Us


Serving East Anglia and beyond for nearly 100 years, Freestons are an independent bakery and foodservice distribution specialist based in Norwich.

We are an independent business focused on providing an excellent service and a range of quality products to independent businesses.


As the main Independent Bakery supplier in East Anglia we can cater for all of your Bakery needs. From Base ingredients and Specialist items through to Ready to Bake and Ready to Use products and everything in between. Our range of products include key ranges from leading Bakery manufacturers such as Dawn Foods, Macphie, CSM, Puratos, Ireks and Bakels.

We offer a comprehensive range of Frozen, Chilled, Ambient and Non Food products, from both mainstream and local suppliers. We provide regular, reliable deliveries using a fleet of modern multi temperature vehicles operating from a large, purpose-built depot.


We are always willing to help our customers in any way we can, and are often asked to work alongside them to offer product advice and menu ideas, as well as helping to source individual products for specific events or functions.

Our broad spectrum of Foodservice products also leads itself to customers such as Cafes, Hotels, Pubs, Restaurants and Tearooms, many of whom benefit from an extensive variety of products, allowing them continued menu flexibility.


Please call our friendly telesales team on 01603 414271 to discuss how we can customise a package to suit your business’s needs.

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